Household goods and electrical appliances were the most bought products, but customers sought bargains for almost everything, ranging from cheap toilet paper to rice.Īt its peak Alibaba’s computers handled 250 000 transactions per second, most of them coming in via mobile phones. Over 80 brands took part in the event, with Nike and Xiaomi Corp.
In 2009, Alibaba turned it into a shopping holiday and in the past 8 years, sales have steadily increased.Īlthough the event targets mostly Chinese customers, shoppers came from 220 countries. Similar to Valentine’s Day in the western world Singles Day took place on 11/11. Singles Day started out as an informal holiday in China, celebrating people who stayed single. During the Thanksgiving and Black Friday weekend of 2016 American online shoppers spent $5 billion. In contrast, Prime Day, organized by Amazon achieved only $1 billion in sales. Organized by China’s Alibaba, shopping sales on November 11 hit a record $25 billion, 40% more than on Singles Day 2016. Singles Day is the biggest e-commerce day in the world.
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